Salesmotion API

Overview

The Salesmotion API gives you programmatic access to the same account intelligence, signals, contacts, and scores that power the Salesmotion platform. If your team needs to pull data into another tool, build custom workflows, or feed Salesmotion intelligence into internal systems, the API makes it possible.

The API is available on the Enterprise plan. Contact your account manager to discuss API access and receive your credentials.

What you can access

The API provides access to the core data types in Salesmotion:

• Accounts — Company profiles including Fast Facts, industry, employee count, headquarters, and Salesmotion Score.
• Signals — Real-time signals across all types: News & Press, Podcasts, Hiring, Documents & Reports, Earnings, M&A, Funding, and Clinical Trials. Each signal includes the headline, source, date, keywords, and full content.
• Contacts — Key people at tracked accounts with titles, email addresses, and LinkedIn profile links.
• Scores — The Salesmotion Score for each account, including the signal breakdown that contributes to the score.
• AI-generated insights — Summaries, SWOT analyses, Value Pyramids, and Magic insights where available.
• Search results — Query signals across all accounts by keyword, just like the in-app Search feature.

Common integration scenarios

HubSpot CRM

While the native HubSpot integration is coming soon, you can connect Salesmotion to HubSpot today using the API. Common approaches include:

• Middleware tools — Use Zapier, Make (formerly Integromat), or Tray.io to pull Salesmotion signals and push them into HubSpot as timeline events, notes, or custom properties.
• Custom integration — Build a lightweight script that polls the Salesmotion API on a schedule and updates HubSpot company records via the HubSpot API.
• Workflow triggers — Use Salesmotion signals to trigger HubSpot workflows — for example, automatically enrolling a contact in a sequence when their account's Salesmotion Score crosses a threshold.

Business intelligence tools

Pull Salesmotion data into Tableau, Power BI, Looker, or similar platforms to build dashboards that combine account intelligence with your internal sales data. For example, overlay Salesmotion Scores with pipeline stage to identify high-signal accounts that haven't been engaged yet.

Internal tools and dashboards

Feed Salesmotion data into internal tools your team already uses — Slack bots, custom CRM dashboards, territory planning spreadsheets, or Notion databases. The API gives you the flexibility to surface intelligence wherever your team works.

AI agents and automation

The API is the foundation for building internal AI agents that use Salesmotion data. Feed account intelligence into your own LLM-powered workflows for research automation, meeting prep, or account planning.

Authentication and rate limits

• Authentication — The API uses API key authentication. Your account manager will provide your API key and base URL.
• Rate limits — Standard rate limits apply to ensure fair usage across all customers. Contact support if you need higher throughput for bulk data operations.
• Data freshness — API data reflects the same real-time intelligence available in the Salesmotion platform. Signals are available via the API as soon as they're detected.

Getting started

1. Request API access — Contact your account manager or email support to receive your API credentials.
2. Review the documentation — Your account manager will share the API reference documentation, including endpoints, authentication details, and example requests.
3. Start with a simple integration — We recommend starting with a single use case (e.g. pulling scores for your tracked accounts) before building more complex workflows.
4. Scale up — Once your initial integration is working, expand to additional data types and more sophisticated automation.

Tips for getting the most from the API

• Start with scores and signals. These are the highest-value data points for most integrations. Pulling Salesmotion Scores into your CRM or BI tool gives your team immediate visibility without changing their workflow.
• Use webhooks where available. For real-time integrations, ask your account manager about webhook support — this lets Salesmotion push data to your systems as signals are detected, rather than requiring you to poll.
• Combine with your internal data. The API is most powerful when you combine Salesmotion intelligence with your own data — CRM records, intent signals, usage analytics, or internal scoring models.
• Keep credentials secure. Treat your API key like a password. Store it in environment variables or a secrets manager, not in source code.

Frequently asked questions

Is the API included in my plan?

API access is included with the Enterprise plan. It is not available on Individual or Team plans. If you're on a Team plan and interested in API access, contact your account manager to discuss upgrading to Enterprise.

Can I use the API to write data back to Salesmotion?

The API primarily provides read access to Salesmotion's intelligence. For specific write operations (such as adding accounts to track), contact your account manager to discuss what's available.

How do I integrate with HubSpot before the native integration is available?

Use the Salesmotion API alongside the HubSpot API, connected by a middleware tool (Zapier, Make) or a custom script. Pull signals and scores from Salesmotion, then push them into HubSpot as custom properties, timeline events, or workflow triggers. Your account manager can help you design the right approach for your team.