Comparison
ZoomInfo is the enterprise powerhouse with the largest B2B database. Lusha is the lightweight alternative with transparent pricing and a fast Chrome extension. See which one fits your team and budget.
| Feature | ZoomInfo | Lusha |
|---|---|---|
| Target Market | Enterprise and mid-market | SMBs, individual reps, recruiters |
| Database Size | 260M+ profiles, 100M+ companies | 100M+ business profiles |
| Ease of Use | Full platform, steeper learning curve | Simple interface, fast setup |
| Free Plan | No (limited community access) | Yes — 50 email credits/month |
| Intent Data | Comprehensive Bidstream intent | Lusha Intent (newer product) |
| Pricing | From ~$14,995/year | Free; paid from $49/user/month |
ZoomInfo is the market-leading B2B intelligence platform, offering a comprehensive database of over 260 million professional profiles and 100 million companies. Its SalesOS product suite includes contact data, buyer intent signals, technographic intelligence, and workflow automation tools.
ZoomInfo serves over 35,000 customers, ranging from mid-market companies to Fortune 500 enterprises. The platform's data is sourced through web crawling, contributory networks, partnerships, and proprietary verification algorithms, resulting in one of the most accurate B2B databases available.
The platform is comprehensive but complex, with a steep learning curve and enterprise-level pricing that puts it out of reach for many smaller organizations. It is best suited for teams that need maximum data breadth and depth and can justify the investment.
Best for: Enterprise sales organizations that need the most comprehensive B2B data platform with intent, technographics, and advanced workflows
G2 rating: 4.4/5
Pricing: Professional: ~$14,995/year (3 seats). Advanced: ~$24,995/year. Elite: ~$39,995/year. Enterprise pricing available for larger deployments.
Lusha is a B2B contact data platform built for simplicity and speed. Founded in Israel, Lusha provides access to a database of over 100 million business profiles with a focus on making prospecting easy through its Chrome extension, web app, and API.
Lusha differentiates itself with transparent pricing, a user-friendly interface, and a free tier that lets individuals get started immediately. The platform is popular with individual sales reps, recruiters, and small teams who need quick access to contact information without enterprise complexity.
While Lusha's database is smaller than ZoomInfo's, it offers solid email and phone data accuracy, especially for SMB-focused prospecting. It also offers Lusha Intent, a buyer intent product, and API access for CRM enrichment at scale.
Best for: Individual reps and small teams that need fast, affordable access to B2B contact data with a simple Chrome extension
G2 rating: 4.3/5
Pricing: Free plan: 50 email credits/month. Pro: $49/user/month. Premium: $79/user/month. Scale: custom pricing for larger teams. Annual billing available with discounts.
How ZoomInfo and Lusha stack up across key capabilities.
| Feature | ZoomInfo | Lusha |
|---|---|---|
| Contact Database | 260M+ profiles, industry-leading breadth | 100M+ profiles, solid accuracy |
| Direct Dials | Best-in-class volume and accuracy | Available, smaller pool |
| Chrome Extension | ReachOut — feature-rich but heavier | Fast, lightweight LinkedIn extension |
| Intent Data | Bidstream-powered, deep topic coverage | Lusha Intent — basic intent signals |
| Technographics | Comprehensive tech stack tracking | Limited technographic data |
| Engagement Tools | Engage add-on for sequences | No native engagement tools |
| API & Enrichment | Robust API, bulk enrichment | API available on Premium+ plans |
| GDPR Compliance | Compliant with DNC checking | ISO 27701 certified, GDPR compliant |
ZoomInfo and Lusha represent different ends of the B2B data pricing spectrum. ZoomInfo requires a minimum investment of approximately $14,995/year for three seats on its Professional plan, with no free tier and mandatory annual contracts. Total costs for mid-sized teams commonly reach $30,000-$60,000/year.
Lusha offers a free plan with 50 email credits per month, making it accessible to individual users immediately. Paid plans start at $49/user/month (Pro) and $79/user/month (Premium). A 10-person team on Premium would cost roughly $9,480/year with annual billing — a fraction of ZoomInfo's entry price.
The price difference reflects a gap in data depth. ZoomInfo offers significantly more direct dials, richer intent data, technographic tracking, and advanced features like conversation intelligence. Lusha trades these for simplicity and speed. The right choice depends on whether you need a comprehensive data platform or a lean prospecting tool.
ZoomInfo and Lusha are contact discovery tools. They tell you who to reach out to, but they do not help you understand why a prospect should talk to you right now. This gap means reps still need to manually research accounts before every call.
In today's competitive landscape, buyers expect sellers to understand their business. Generic outreach based on contact data alone leads to low response rates and wasted effort.
Neither platform synthesizes intelligence from 1,000+ sources into comprehensive account briefs. Sales reps must manually gather context about a company's priorities, challenges, and initiatives.
Neither ZoomInfo nor Lusha monitors earnings calls, strategic announcements, leadership changes, or competitive displacement signals in real time to trigger timely outreach.
Neither generates conversation-ready talking points based on what is actually happening inside a target account, forcing reps to research and write messaging from scratch.
“The moment we turned on Salesmotion, it became essential. No more hours on LinkedIn or Google to figure out who we're talking to. It's just there, served up to you, so it's always 'go time.'”
Adam Wainwright
Head of Revenue, Cacheflow
Salesmotion gives your reps the account intelligence they need to book more meetings and close bigger deals.
Lusha can replace ZoomInfo for teams that primarily need contact emails and basic phone numbers for prospecting. However, it cannot replicate ZoomInfo's depth in intent data, technographics, or conversation intelligence. It works best as a replacement for teams that used only a fraction of ZoomInfo's features.
ZoomInfo generally has more accurate direct-dial phone numbers due to its larger verification network. Lusha's email accuracy is competitive, and its ISO 27701 certification gives it strong data quality credentials. For phone-heavy outreach, ZoomInfo tends to win; for email prospecting, the gap is smaller.
Yes, Lusha launched Lusha Intent as an add-on product. However, it is newer and less mature than ZoomInfo's Bidstream-powered intent data. Teams that rely heavily on intent signals for account prioritization will find ZoomInfo's offering more comprehensive and proven.
Lusha's free plan offers 50 email credits per month, which is enough for individual reps doing targeted prospecting. It includes the Chrome extension and basic search features. For teams doing higher-volume outreach, upgrading to a paid plan is necessary.
Salesmotion complements contact data tools by providing deep account intelligence. Rather than contact databases, it synthesizes 1,000+ sources into account briefs, monitors real-time buying signals, and generates personalized talking points. Teams often pair Salesmotion with their existing data provider for a complete prospecting stack.
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