The sales intelligence market is projected to reach $4.5 billion in 2026, and Lusha is one of the most recognizable names in the space. But recognizable does not mean affordable, and affordable does not mean cost-effective. Before you commit to a Lusha subscription, you need to understand exactly what each tier includes, how the credit system works, and where the real costs hide.
Lusha pricing looks straightforward on the surface: four plans, clear monthly rates, a generous free tier. Look closer, though, and you will find credit limits that punish phone-heavy prospecting, CRM integrations locked behind the most expensive plan, and renewal increases that can push your annual bill up 15% without warning.
TL;DR: Lusha offers four plans from free to custom enterprise pricing. The credit system charges 1 credit per email and 5 credits per phone number, which means phone-heavy teams burn through credits fast. CRM integrations require the Scale plan, and renewal price hikes of 8-15% are common. For teams that need full account intelligence beyond contact data, alternatives may deliver better ROI.
Key Takeaways
- Lusha's Free plan gives you 40 credits per month, enough to test data quality but not enough for real prospecting at scale.
- Pro ($22.45/user/month annual) and Premium ($52.45/user/month annual) plans cap your credits at 3,000 and 7,200 per year respectively, with no free trial on paid tiers.
- Phone number reveals cost 5 credits each, meaning a Premium user revealing only phone numbers gets roughly 1,440 contacts per year, not 7,200.
- Salesforce and HubSpot CRM integrations are only available on the Scale plan, which requires custom pricing and an annual contract.
- Renewal price increases of 8-15% are standard, and unused credits on annual plans reset at the end of the billing cycle with no rollover.
- Teams that need account intelligence beyond contact data, including buying signals, earnings insights, and competitive moves, should evaluate platforms that go beyond a contact database.
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Lusha Pricing Plans at a Glance
Here is how the four Lusha tiers compare as of 2026:
| Feature | Free | Pro | Premium | Scale |
|---|---|---|---|---|
| Monthly cost (annual billing) | $0 | $22.45/user | $52.45/user | Custom |
| Monthly cost (monthly billing) | $0 | ~$39/user | ~$70/user | N/A |
| Credits per year | ~480 (40/month) | 3,000 | 7,200 | Unlimited (fair use) |
| Max users | 1 | 3 | 5 | Unlimited |
| Browser extension | Yes | Yes | Yes | Yes |
| Bulk reveal | 25 contacts | 50 contacts | 150 contacts | Up to 5,000 |
| CRM integration | No | Basic | Basic | Salesforce, HubSpot |
| Intent data | No | No | No | Yes |
| API access | No | No | No | Yes |
Monthly billing costs roughly 25-35% more than annual pricing across Pro and Premium tiers. Scale pricing typically starts around $37,000 annually for 25 seats at list price, though enterprise negotiations can bring that down 25-40%.
“The moment we turned on Salesmotion, it became essential. No more hours on LinkedIn or Google to figure out who we're talking to. It's just there, served up to you, so it's always 'go time.'”
Adam Wainwright
Head of Revenue, Cacheflow
The Free Plan: Good for Testing, Not for Selling
Lusha's free tier gives you 40 credits per month for a single user. That is enough to verify a handful of contacts and test whether Lusha's data covers your target market. You get the browser extension and basic company data.
What you cannot do on the free plan is run any real outbound campaign. At 40 credits per month, you can reveal 40 emails or just 8 phone numbers. There is no CRM integration, no bulk reveal, and no team collaboration. It is a trial with a different name.
The free plan works for individual contributors who need to spot-check a contact before a meeting. It does not work for sales teams building pipeline.
Pro Plan: The Entry Point with Tight Limits
The Pro plan at $22.45 per user per month (billed annually) supports up to three users and includes 3,000 credits per year. That works out to about 250 credits per user per month, or roughly 1,000 credits per user per year if you have three people on the plan.
For email-only prospecting, 1,000 credits per user gives you roughly 83 new contacts per month. Add phone numbers into the mix at 5 credits each, and that number drops sharply. A rep who reveals both email and phone for every contact burns 6 credits per contact, cutting the effective total to around 167 contacts per year, per user.
Pro does not include intent data, API access, or advanced analytics. The CRM integration is basic: you can push contacts to your CRM, but you will not get the deeper Salesforce or HubSpot syncs available on Scale.
If your team has more than three people, Pro is not an option. That user cap pushes growing teams into Premium whether they need the extra features or not.
“The Business Development team gets 80 to 90 percent of what they need in 15 minutes. That is a complete shift in how our reps work.”
Andrew Giordano
VP of Global Commercial Operations, Analytic Partners
Premium Plan: Better Value, Still Credit-Constrained
Premium runs $52.45 per user per month on an annual contract, or roughly $70 per user monthly. It supports up to five users and comes with 7,200 credits per year.
The jump from Pro to Premium makes financial sense for teams that need the credits. You are paying about $1,200-$1,500 more per year but getting 4,200 additional credits. That math works out well, especially if you are consistently hitting Pro's limits.
Premium also unlocks bulk reveal for up to 150 contacts at once and usage analytics. But the same credit constraints apply. At 7,200 credits across five users, each rep gets about 1,440 credits per year. Phone-heavy teams will burn through that faster than expected.
The monthly billing option ($70/user) carries a steep premium over the annual rate. If you are not sure about committing for a year, that uncertainty costs you roughly $210 per user per year in higher fees.
Scale Plan: Enterprise Pricing, Enterprise Requirements
Scale is Lusha's enterprise tier with custom pricing. According to Vendr's marketplace data, a 25-seat Scale license has a list price around $37,482 annually, though most enterprise buyers negotiate 26-44% off that figure.
Scale unlocks the features that should arguably be available earlier: full Salesforce and HubSpot CRM integration, API access, intent data, dedicated customer success management, and unlimited contacts under a fair use policy.
That "unlimited" label deserves scrutiny. Users report that fair use caps typically land between 2,000-5,000 contact reveals per seat per month. Exceed that threshold and Lusha may throttle your access or require a conversation about your usage patterns.
Scale requires an annual contract and does not offer a trial period. You are committing budget before your team has tested the platform at enterprise scale.
How Lusha's Credit System Actually Works
The credit system is the core of Lusha's pricing model, and it is where most budgeting surprises originate.
Credit costs by data type:
- Email reveal: 1 credit
- Phone number reveal: 5 credits
- Revealing both for one contact: 6 credits
Credits are consumed every time you reveal a new contact. If you have already revealed a contact's email and return later for their phone number, you only pay the additional 5 credits for the phone, not another 6 credits total.
Rollover rules differ by billing cycle. Monthly plans allow credits to roll over up to twice your plan's monthly limit. If you are on Pro with 250 credits per month, you can accumulate up to 500 unused credits. Annual plans front-load your entire credit allocation at the start of the year. Any unused credits at year's end vanish. There is no refund, no rollover, and no credit for data that turned out to be inaccurate.
This creates an odd incentive: annual plan users need to spend consistently throughout the year or risk losing paid credits. Teams that ramp slowly after purchase or have seasonal selling patterns may find significant waste.
Hidden Costs That Inflate Your Lusha Bill
The sticker price on Lusha's pricing page tells only part of the story. Here are the costs that catch teams off guard:
CRM integration paywall. Salesforce and HubSpot integration is locked to the Scale plan. If your team runs on Salesforce (most enterprise teams do), you are looking at custom enterprise pricing just to get contacts into your CRM automatically. Pro and Premium users must export and import manually or use third-party tools.
Renewal price increases. According to Capterra reviewer data, most Lusha customers face 8-15% price increases at renewal. A Premium plan for five users at $52.45/user/month ($15,735/year) could become $17,000-$18,000 in year two without any change in usage.
Mid-cycle additions. Adding users or purchasing additional credits mid-contract incurs charges immediately, not at renewal. This makes budget forecasting difficult for growing teams.
Auto-renewal traps. Lusha contracts auto-renew unless you submit a cancellation request at least 14 days before the current period expires. Miss that window and you are locked in for another cycle.
No credits for bad data. If Lusha provides an outdated email or disconnected phone number, you do not get those credits back. With independent reviews suggesting 85-90% email accuracy, roughly 1 in 10 credits could be spent on contacts you cannot actually reach.
Is Lusha Worth It in 2026?
Lusha earns its G2 rating of 4.3 out of 5 for a reason. The browser extension is genuinely easy to use, email data quality is competitive, and for small teams doing targeted outbound, the Pro plan offers reasonable value.
But Lusha is fundamentally a contact data tool. It tells you who someone is and how to reach them. It does not tell you why you should reach out now, what is happening at the account, or which signals indicate a buying window.
For teams that have outgrown contact data and need account intelligence, the gap becomes clear. Platforms like Salesmotion monitor 1,000+ sources for buying signals, leadership changes, earnings insights, and competitive moves, giving reps the context they need before every conversation. With flexible account-based pricing starting at $85/month and unlimited users on team plans, the economics look very different from Lusha's per-user credit model.
The right tool depends on your stage. If you just need emails and phone numbers for a small team, Lusha's Pro or Premium plans work. If you need to understand accounts deeply enough to sell consultatively at scale, a contact database alone will not get you there.
Lusha vs Account Intelligence: A Different Category
These platforms solve different problems, but buyers often evaluate them side by side:
| Dimension | Lusha | Salesmotion |
|---|---|---|
| Primary function | Contact data (emails, phone numbers) | Account intelligence (signals, research, context) |
| Pricing model | Per-user, credit-based | Account-based (from $85/mo, unlimited users on team plans) |
| Seat limits | 1-5 users (Free through Premium) | Unlimited users on team plans |
| Credit system | 1 credit/email, 5 credits/phone | No credits; unlimited account research |
| CRM integration | Scale plan only (Salesforce, HubSpot) | Salesforce and HubSpot integration (Enterprise plan) |
| Intent data | Scale plan only | Included on all plans |
| Buying signals | Not available | 24/7 monitoring across 1,000+ sources |
| Account research | Basic company data | Deep briefs with earnings, initiatives, competitive moves |
| G2 rating | 4.3/5 | 4.8/5 |
| Free trial | Free plan (40 credits/month) | Interactive demo available |
The comparison is not about which platform is "better" in absolute terms. It is about what your team actually needs. If the bottleneck is finding contact information, Lusha addresses that. If the bottleneck is knowing which accounts to prioritize and what to say when you reach them, that is a different problem entirely.
Frequently Asked Questions
How much does Lusha cost per month?
Lusha's Pro plan costs $22.45 per user per month when billed annually, or approximately $39 per user on monthly billing. The Premium plan runs $52.45 per user per month annually, or about $70 monthly. The Scale plan requires custom pricing. These rates reflect 2026 list prices and do not include potential renewal increases of 8-15%.
Does Lusha have a free plan?
Yes. Lusha offers a free plan with 40 credits per month for a single user. This includes the browser extension and basic company data. The free plan is useful for testing Lusha's data quality against your target market, but it is not sufficient for team-based prospecting or outbound campaigns due to the low credit limit and single-user restriction.
How does the Lusha credit system work?
Every contact data reveal consumes credits: 1 credit for an email address and 5 credits for a phone number. Monthly plan credits can roll over up to twice your monthly limit. Annual plans front-load all credits at purchase, and unused credits expire at the end of the year with no rollover. If you reveal both email and phone for one contact, that costs 6 credits total.
Is Lusha better than ZoomInfo?
Lusha and ZoomInfo serve similar markets but at different price points. Lusha is generally more affordable for small teams, with Pro plans starting at $22.45 per user per month. ZoomInfo targets mid-market and enterprise buyers with higher pricing but a larger database and more features. Lusha's G2 rating of 4.3/5 trails ZoomInfo's, though Lusha users frequently praise its simpler interface and faster setup.
Can I use Lusha without an annual contract?
Yes. Lusha's Pro and Premium plans offer monthly billing, though you will pay 25-35% more compared to the annual rate. The Scale plan typically requires an annual contract. Monthly plans do offer credit rollover (up to twice your monthly limit), while annual plans provide all credits upfront with no rollover at year end.
