Most B2B sales teams now have a sales enablement function. According to Highspot's State of Sales Enablement Report, 90% of organizations have a dedicated enablement team, up from 75% in 2022. Yet 75% of sales leaders logged into their enablement platform fewer than five times in the last quarter. The tools exist. Adoption does not.
The problem is not that teams lack content management or training modules. The problem is that reps still spend 70% of their time on activities that are not selling, and most sales enablement platforms do nothing to fix that. The market has grown to over $6 billion globally in 2025, projected to exceed $12 billion by 2030. But more platforms does not mean better outcomes.
This guide compares the 10 best sales enablement platforms in 2026 across content management, coaching, conversation intelligence, and account intelligence. The goal: help you find the right combination for your team, not just another tool to underuse.
TL;DR: Sales enablement in 2026 spans content, coaching, conversation intelligence, and account research. No single platform does everything well. The strongest stacks pair a content/coaching tool (Highspot, Seismic, Showpad) with an account intelligence layer that gives reps the context they need before every meeting. Start with the gap that costs you the most deals.
What Sales Enablement Actually Means in 2026
Sales enablement used to mean "give reps the right slide deck." That definition is dead.
Gartner now frames enablement as "revenue enablement," spanning every customer-facing role, not just sellers. Forrester reports that 60-70% of marketing-created content goes unused because reps cannot find it. And a Gartner study predicts that by 2026, 65% of B2B sales organizations will shift from intuition-based to data-driven decision making.
Modern enablement covers four pillars:
- Content management: The right materials, findable and trackable
- Coaching and readiness: Onboarding, skill development, call reviews
- Conversation intelligence: Recording, transcribing, and analyzing sales calls
- Account intelligence: Research, buying signals, competitive context, and meeting prep
Most platforms excel at one or two of these pillars. None covers all four well. That gap is where deals stall, because a rep with perfect pitch decks but zero context about a prospect's strategic priorities will lose to a competitor who did the research.
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The 10 Best Sales Enablement Platforms Compared
| Platform | Primary Strength | Best For | Starting Price |
|---|---|---|---|
| Salesmotion | Account intelligence + signals | Reps who need meeting prep and buying signals | From $85/mo |
| Highspot | Content management + analytics | Enterprise teams managing large content libraries | ~$91K/yr (enterprise avg) |
| Seismic | Enterprise content + enablement | Large orgs with mature enablement programs | ~$40-75/user/mo |
| Showpad | Content + coaching | Mid-market teams wanting content and training in one tool | Custom pricing |
| Gong | Conversation intelligence | Teams optimizing call performance and deal execution | ~$100-150/user/mo |
| Mindtickle | Readiness + coaching | Orgs focused on onboarding and ongoing skill development | Custom pricing |
| Allego | Learning + content | Distributed teams needing async coaching and content sharing | Custom pricing |
| Brainshark (Bigtincan) | Training + coaching | Teams prioritizing sales readiness assessments | Custom pricing |
| Mediafly | Content + value selling | Orgs building ROI-driven sales presentations | Custom pricing |
| Guru | Knowledge management | Cross-functional teams needing a single source of truth | Free tier; paid from $15/user/mo |
“The Business Development team gets 80 to 90 percent of what they need in 15 minutes. That is a complete shift in how our reps work.”
Andrew Giordano
VP of Global Commercial Operations, Analytic Partners
Detailed Platform Reviews
1. Salesmotion: Account Intelligence for Sales Enablement
Salesmotion fills the gap that content and coaching platforms leave open: what does the rep actually know about the account before they walk into a meeting?
The platform monitors over 1,000 sources to deliver one-click account briefs covering executive changes, earnings commentary, hiring patterns, competitive moves, funding events, and strategic initiatives. It replaces the 3-hour manual research process that most reps either skip or do poorly.
Salesmotion delivers proactive alerts — weekly signal digests, earnings call notifications, and keyword-based triggers — so reps never miss a buying window.
What it does best: Automated account research and real-time buying signal detection. Reps get alerts when target accounts show activity, such as a new VP of Sales hire, an earnings call mentioning "digital transformation," or a competitor contract expiring.
Who it's for: B2B sales teams at mid-market and enterprise companies where deal prep quality directly impacts win rates. Particularly strong for teams selling complex, multi-stakeholder deals.
Key differentiator: While content platforms help reps find the right deck, this platform ensures they know why the account is worth pursuing and what to say when they get there. Analytic Partners saw an 85% reduction in research time and a 40% increase in qualified pipeline after adopting it.
Pricing: Flexible account-based pricing starting at $85/month. Much more cost-effective than per-seat enablement vendors, with unlimited users on team plans.
Limitation: Not a content management or coaching tool. Best deployed alongside a content platform for full-stack enablement.
2. Highspot: Content Management and Analytics Leader
Highspot is the market leader in sales content management and analytics. If your sales team has hundreds of pitch decks, battle cards, case studies, and one-pagers scattered across SharePoint and Google Drive, Highspot organizes, distributes, and tracks them.
What it does best: Content governance and engagement analytics. Highspot tracks which content reps actually use, how prospects engage with shared materials, and which assets correlate with closed deals.
Who it's for: Enterprise organizations with large content libraries and dedicated enablement teams. Companies spending $91K+ per year (the enterprise average, per Vendr) need a mature enablement program to justify the investment.
Key differentiator: AI-powered content recommendations surface the right assets for each deal stage and buyer persona. Highspot's Copilot assists with content creation and personalization.
Pricing: Custom quotes only. Enterprise average is ~$91,000/year per Vendr data. Learning-only licenses start at ~$67/user/year.
Limitation: Expensive for mid-market teams. The platform's depth can overwhelm smaller organizations without dedicated enablement staff.
Highspot the market leader in sales content management with AI-powered recommendations.
3. Seismic: Enterprise Content and Enablement Suite
Seismic combines content management, buyer engagement, training (Seismic Learning), and analytics into a comprehensive enablement suite built for enterprise scale.
What it does best: Dynamic content assembly and personalization. Seismic pulls data from CRM fields to automatically generate customized presentations, proposals, and one-pagers without manual formatting.
Who it's for: Large enterprises with 200+ reps, dedicated enablement teams, and the budget for a full-suite solution. Per Vendr, enterprise deployments commonly exceed $100,000/year.
Key differentiator: LiveDocs technology auto-populates content with real-time CRM data. The Aura Copilot AI layer assists with content generation and coaching recommendations.
Pricing: Custom quotes. Core packages start at ~$40/user/month; Enterprise at ~$75/user/month. Implementation adds $5,000 to $50,000 depending on complexity.
Limitation: Average onboarding takes 4 months. Time-to-ROI averages 17 months according to G2. Not a quick win for teams needing immediate impact.
Seismic combines dynamic content assembly with LiveDocs that auto-populate from CRM data.
4. Showpad: Content and Coaching in One Platform
Showpad bridges the gap between content management and sales coaching. It combines a content hub with training modules, practice scenarios, and coaching scorecards.
What it does best: Connecting content usage to coaching outcomes. Managers can see which reps are using approved content and where skill gaps correlate with content adoption gaps.
Who it's for: Mid-market B2B teams that want content management and coaching without buying two separate platforms.
Key differentiator: Showpad's Shared Spaces create branded, interactive deal rooms where buyers can access relevant content throughout the sales cycle. This gives reps visibility into buyer engagement.
Pricing: Custom quotes. Mid-market pricing is generally lower than Highspot and Seismic.
Limitation: Analytics depth does not match Highspot's. Not ideal for organizations with very large content libraries requiring granular governance.
Showpad bridges content management and sales coaching with branded deal rooms.
5. Gong: Conversation Intelligence and Deal Execution
Gong records, transcribes, and analyzes every sales conversation to surface what top performers do differently. It has expanded from call analytics into broader revenue intelligence.
What it does best: Identifying patterns in winning deals through conversation analysis. Gong tracks talk-to-listen ratios, competitor mentions, pricing discussions, and next-step commitment rates across thousands of calls.
Who it's for: Sales teams that run a high volume of calls and want data-driven coaching. Particularly effective for organizations with 20+ reps where manager coaching time is limited.
Key differentiator: Deal intelligence boards aggregate conversation data, email engagement, and CRM activity into a single deal health view. Managers can spot at-risk deals before they slip.
Pricing: Estimated $100-150/user/month based on industry benchmarks. Annual contracts with platform fees.
Limitation: Gong analyzes what happened on calls. It does not tell reps what to research before the call. Teams pairing Gong with an account intelligence layer see the strongest results because reps enter calls better prepared.
Gong records, transcribes, and analyzes every sales conversation for data-driven coaching.
6. Mindtickle: Readiness and Coaching Platform
Mindtickle focuses on the "readiness" side of enablement: onboarding new reps, building skills, certifying competencies, and delivering ongoing coaching at scale.
What it does best: Structured onboarding programs and skill assessments. Mindtickle's "ideal rep profile" benchmarks individual performance against top-performer patterns, highlighting specific skill gaps.
Who it's for: Organizations with high rep turnover, rapid hiring, or complex products requiring ongoing certification. Strong in regulated industries where compliance training matters.
Key differentiator: AI-powered role plays let reps practice pitches and objection handling with automated feedback before live calls. Digital Sales Rooms extend readiness into buyer interactions.
Pricing: Custom enterprise pricing. Typically sold as an annual platform license.
Limitation: Primarily a coaching and readiness tool. Content management capabilities exist but are secondary to Highspot or Seismic.
Mindtickle focuses on sales readiness with AI-powered role plays and ideal rep profiling.
7. Allego: Learning and Content for Distributed Teams
Allego emphasizes peer-to-peer learning and async coaching, making it particularly effective for distributed sales teams that cannot gather for in-person training.
What it does best: Video-based coaching and knowledge sharing. Reps record practice pitches, managers provide async feedback, and top-performer recordings become reusable training assets.
Who it's for: Remote-first or geographically distributed sales organizations. Also strong for financial services and life sciences where compliance-approved content sharing is critical.
Key differentiator: Conversation intelligence integrated directly into the learning platform. Reps can review their own calls alongside training content, connecting coaching to real deal behavior.
Pricing: Custom quotes. Platform licensing with user-based tiers.
Limitation: Less suited for large-scale content management. Organizations with 500+ assets may outgrow Allego's content features.
Allego emphasizes peer-to-peer learning and async coaching for distributed sales teams.
8. Brainshark (Bigtincan): Training and Coaching
Brainshark, now part of the Bigtincan family, focuses on sales training content creation, readiness scorecards, and coaching assessments.
What it does best: Enabling non-technical users to create training content quickly. Brainshark's presentation authoring tools turn slide decks into narrated, interactive training modules without video production.
Who it's for: Teams that need to produce high volumes of training content with limited resources. Mid-market companies that want readiness features without Mindtickle's enterprise pricing.
Key differentiator: Readiness scorecards track rep preparedness across products, skills, and competitive knowledge. Managers get a dashboard view of who is ready to sell and who needs more coaching.
Pricing: Custom quotes through Bigtincan. Generally positioned below enterprise-tier pricing.
Limitation: The Bigtincan acquisition has created some uncertainty around product roadmap direction. Evaluate current capabilities against forward-looking commitments.
Brainshark enables non-technical users to create interactive training content from slide decks.
9. Mediafly: Content and Value Selling
Mediafly differentiates through ROI calculators, interactive presentations, and value-selling tools that help reps build financial business cases during the sales cycle.
What it does best: Value-based selling enablement. Mediafly's interactive content lets reps build real-time ROI models with prospects, turning vague "we can save you money" claims into specific financial projections.
Who it's for: B2B teams selling high-ACV solutions where the buyer needs a quantified business case to justify the purchase internally. Strong in manufacturing, technology, and professional services.
Key differentiator: Buyer engagement analytics show not just whether a prospect opened a document, but which specific slides, pages, and calculator inputs they focused on.
Pricing: Custom enterprise quotes. Pricing varies based on modules selected.
Limitation: Narrower than Highspot or Seismic as a general-purpose enablement platform. Best as a specialized tool for value-selling motions.
Mediafly differentiates through ROI calculators and interactive value-selling presentations.
10. Guru: Knowledge Management for Revenue Teams
Guru takes a different approach to enablement by focusing on knowledge management. Instead of managing content libraries or coaching programs, Guru ensures reps can find answers to questions instantly, wherever they work.
What it does best: Surfacing verified, up-to-date knowledge inside the tools reps already use. Guru integrates with Slack, Salesforce, Zendesk, and browsers to deliver answers without context-switching.
Who it's for: Cross-functional teams where sales, support, and customer success all need access to the same knowledge base. Particularly effective for companies with fast-changing products, pricing, or competitive landscapes.
Key differentiator: Knowledge verification workflows ensure content stays accurate. Subject matter experts receive automated reminders to review and update their cards, reducing stale information.
Pricing: Free tier for small teams. Paid plans start at $15/user/month. Enterprise pricing available.
Limitation: Not a traditional sales enablement platform. Guru handles knowledge, not coaching, content analytics, or conversation intelligence.
Guru surfaces verified knowledge inside the tools reps already use, from Slack to Salesforce.
How to Build a Sales Enablement Stack That Actually Works
Buying a single platform and expecting it to solve enablement is the same mistake that led to the 75% non-engagement stat. Instead, think in layers.
Layer 1: Account intelligence and research. Before a rep touches a slide deck or joins a coaching session, they need to understand the account. What are the prospect's strategic priorities? Who just joined the leadership team? What did the CEO say on the last earnings call? This layer feeds everything downstream. An account intelligence platform automates this research across 1,000+ sources, reducing prep time from hours to minutes. Frontify's sales team saw a 42% increase in sales velocity after adding this layer to their stack.
Layer 2: Content management. Once reps know the context, they need the right materials. Highspot, Seismic, or Showpad handle this, ensuring reps find approved, tracked, and personalized content.
Layer 3: Coaching and readiness. Mindtickle, Allego, or Brainshark develop skills over time. Onboarding, certification, and ongoing practice keep the team sharp.
Layer 4: Conversation intelligence. Gong or similar tools analyze actual call performance, closing the loop between coaching and execution.
Layer 5: Knowledge access. Guru or similar tools ensure reps can find quick answers during live conversations without leaving their workflow.
The mistake most teams make is over-investing in Layers 2 and 3 while completely ignoring Layer 1. Reps end up with polished decks and solid talk tracks, but they walk into meetings knowing nothing about the account's current situation. That is the gap where deals die.
Here is what this looks like in practice: a signal fires when a target account posts a VP of Revenue Operations role. The account intelligence layer flags the account and surfaces context, including an earnings call mention of "sales transformation initiative" and three recent competitive wins in the account's industry. The rep enters discovery already knowing the likely pain, the key stakeholders, and the timing. Instead of a generic intro call, the first meeting is consultative. Deal velocity increases because half the discovery work happened before the call started.
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Frequently Asked Questions
What is a sales enablement platform?
A sales enablement platform is software that equips revenue teams with the content, training, intelligence, and tools they need to engage buyers effectively. Modern platforms span content management, coaching, conversation analytics, and account research. The market reached over $6 billion in 2025 and is growing at 16-19% annually, according to Grand View Research and Mordor Intelligence.
How do I choose between sales enablement platforms?
Start with your biggest gap. If reps cannot find content, evaluate Highspot or Seismic. If onboarding takes too long, look at Mindtickle or Allego. If reps walk into meetings unprepared because research takes too long, an account intelligence platform addresses that directly. Most mature teams need two to three tools working together rather than one platform trying to do everything.
What is the difference between sales enablement and revenue enablement?
Revenue enablement expands the scope beyond sellers to include all customer-facing roles: marketing, customer success, partners, and presales. Gartner advocates this broader approach because buying decisions now involve more stakeholders and touchpoints than ever. The shift reflects a recognition that enablement is not just a sales support function but a strategic lever for the entire revenue organization.
How much do sales enablement platforms cost?
Costs range widely. Guru starts with a free tier and paid plans at $15/user/month. Account intelligence platforms start as low as $85/month with account-based pricing. Mid-market platforms like Showpad and Mediafly offer custom quotes typically in the $30,000-80,000/year range. Enterprise leaders like Highspot average $91,000/year and Seismic often exceeds $100,000/year for full deployments. Factor in implementation costs of $5,000-50,000 depending on complexity.
Can AI replace sales enablement platforms?
AI enhances enablement but does not replace it. Gong's State of Revenue Growth Report found that revenue teams using AI saw 29% higher sales growth. However, only about 21% of companies have reached a unified, AI-powered enablement model. The strongest results come from AI embedded within purpose-built platforms, such as content recommendations, automated research, conversation analysis, and coaching feedback, rather than generic AI tools used ad hoc.
Key Takeaways
- Sales enablement in 2026 covers four pillars: content management, coaching, conversation intelligence, and account intelligence. No single platform excels at all four.
- 90% of B2B organizations have enablement teams, but platform engagement is low. The tools exist; adoption and integration are the real challenges.
- Build your stack in layers. Start with account intelligence (the context reps need before meetings), then add content, coaching, and analytics on top.
- Enterprise content platforms like Highspot and Seismic require $91K-100K+ annual budgets and 4+ months to implement. Plan accordingly.
- The biggest enablement gap is not content or coaching. It is that reps walk into meetings without understanding the account's current strategic priorities, leadership changes, and buying signals.
- Evaluate platforms based on your specific gap, not feature checklists. A mid-market team may get more ROI from account intelligence tools plus a lightweight content solution than from an enterprise suite they will underuse.
