Top 12 Data Enrichment Companies to Power Your GTM Strategy

Let's be honest, your CRM is probably filled with outdated, incomplete data. Names, titles, and company sizes are a start, but they don't tell you why you should reach out right now. This is the gap that top-tier data enrichment companies are built to fill. They transform your static records by layering on real-time buying signals, deep account intelligence, and the context that turns a cold outreach into a relevant conversation.

The goal isn’t just more data; it's the right data, delivered at the perfect moment, right inside your team's workflow. To make this happen, businesses are adopting capabilities like real-time data enrichment to keep their insights fresh and actionable. A great data partner makes this process feel seamless, preventing data decay and giving your team a genuine competitive advantage.

This guide cuts through the noise. It offers a detailed, fact-based look at 12 leading vendors who are changing how revenue teams work. We’ll analyze their core strengths, practical use cases, and what makes them unique to help you find the perfect partner for your tech stack. Whether you sell into life sciences, enterprise SaaS, or financial services, this list provides the details you need—complete with screenshots and direct links—to make a smart decision.

1. Salesmotion

Salesmotion stands out because it moves beyond static firmographics to deliver real-time, actionable account intelligence. Imagine knowing the moment a target account mentions a key initiative in an earnings call, or a new executive is hired to solve a problem your product addresses. Salesmotion monitors over 1,000 public sources—including news, SEC filings, job postings, and podcasts—to capture these dynamic "why now" signals. It’s built for teams with complex, multi-stakeholder sales cycles, like those in enterprise SaaS, life sciences, and financial services.

Instead of just dumping more data into your CRM, Salesmotion turns these signals into ready-to-use sales plays. Its AI engine builds verified, source-linked account briefs and generates MEDDICC-aligned talk tracks and personalized email drafts. This is a game-changer for reps who spend hours on manual research. For example, a rep targeting a logistics company could get an alert about their new "sustainability initiative" mentioned in an investor report, complete with a talking point on how their solution reduces carbon footprint. Case studies from customers like Clari and Domo show impressive results, including a 50% cut in research time and a 2x increase in booked meetings.

Key Features & Differentiators

• Real-Time, Source-Verified Signals: A core strength is surfacing timely triggers with direct links to the source. This builds rep confidence and ensures every insight is verifiable and trustworthy.
• AI-Generated Sales Actions: The platform doesn't just show you data; it creates ready-to-use assets. This includes account summaries and outreach content that fit right into a seller's workflow, saving teams an average of six hours per AE weekly.
• Rapid & Flexible Deployment: You can get Salesmotion live in hours, not weeks. It integrates natively with Salesforce and HubSpot and can also be used as a standalone application, delivering fast time-to-value.
• Scalable Intelligence: The system scales effortlessly from managing a few dozen key accounts to thousands, allowing RevOps to prioritize territories based on high-intent signals, not guesswork. To better understand how this approach has evolved, you can explore modern B2B data enrichment strategies and their impact.

Pricing & Implementation

Salesmotion doesn't publish pricing tiers; costs are tailored based on team size, integration needs, and the number of accounts you want to monitor. You'll need a demo to get a custom quote. This flexible approach ensures you get a package that fits your needs, but you’ll need to connect with their sales team to understand the ROI for your specific use case.

Website: https://salesmotion.io

2. ZoomInfo

ZoomInfo is a powerhouse for enterprise-level B2B sales and marketing teams who need a massive database of contact and company data. It excels at providing direct-dial phone numbers and verified email addresses, making it a go-to platform for sales development reps aiming to connect with key decision-makers. Its core strength lies in its deep U.S. B2B data and its WebSights feature, which de-anonymizes your website traffic, turning anonymous visitors into tangible leads.

This platform is more than a contact lookup tool. It offers real-time form enrichment and robust CRM integrations that help keep your go-to-market data clean and current. For revenue leaders, this means their teams operate with more accurate information, boosting both efficiency and targeting precision. For example, a marketing team can use it to automatically append job titles and company sizes to inbound leads, enabling faster and more accurate lead routing. ZoomInfo’s enterprise-grade scale and deep partner ecosystem make it a foundational choice for large organizations.

Best for: Enterprise sales and marketing teams that need high-volume, reliable B2B contact data and website visitor identification.

• Pros: Excellent U.S. contact coverage, especially for direct-dial numbers. Extensive native integrations with major CRMs and marketing automation platforms.
• Cons: Pricing is quote-based and represents a significant investment. A successful implementation requires dedicated data governance to manage CRM field mapping and prevent data issues.
• Website: https://www.zoominfo.com

“We're no longer fishing. We know who the right customers are, and we can qualify them quickly. Salesmotion has had a direct impact on pipeline quality.”

Andrew Giordano

VP of Global Commercial Operations, Analytic Partners

Read case study →

3. Clearbit (Breeze Intelligence) — HubSpot

Since being acquired by HubSpot, Clearbit has been rebranded as Breeze Intelligence, an enrichment solution built directly into the HubSpot ecosystem. It's designed to deliver real-time contact and company data to marketing and sales teams whose entire go-to-market motion lives inside HubSpot. Its key value is simplicity. It provides enrichment, website visitor identification, and form-shortening capabilities natively, eliminating the need for complex, multi-vendor integrations.

This tight integration is a huge win for HubSpot users. Imagine a new lead fills out a form with just their email. Clearbit instantly populates over 40 attributes like company size, industry, and technology used, allowing for intelligent routing and personalized follow-up without anyone lifting a finger. For teams all-in on HubSpot, this keeps their primary system clean and actionable. While many data enrichment companies offer integrations, Clearbit’s new direction makes it the default choice for HubSpot-centric organizations.

Best for: Go-to-market teams that operate primarily within the HubSpot ecosystem and need a native, low-friction enrichment and intent solution.

• Pros: Deep, native integration with HubSpot workflows is a massive advantage. It combines visitor intent signals with enrichment data in one cohesive package.
• Cons: The offering is now tightly coupled with HubSpot, limiting its use for companies not on that platform. Some legacy APIs from the standalone Clearbit are being phased out.
• Website: https://www.hubspot.com/products/clearbit

4. Apollo.io

Apollo.io brings together a prospecting database with sales engagement tools, offering a unified platform for teams that want enrichment, lead generation, and outreach all in one place. It stands out by providing transparent, product-led plans that let teams get started quickly without a long sales process. Its API delivers more than just contact data; it includes valuable signals like technographics, recent job postings, and company news, giving sales teams helpful context for their outreach.

This platform’s strength is its balance of affordability, data breadth, and integrated functionality. For a sales manager, this means equipping their team with a single tool that covers the entire top-of-funnel workflow—from finding prospects and enriching their profiles to engaging them with email sequences and a built-in dialer. Among data enrichment companies, Apollo.io is a powerful choice for startups and mid-market teams that need a cost-effective, all-in-one solution. This positioning also makes it a strong contender among several well-regarded ZoomInfo alternatives.

Best for: SMB and mid-market sales teams looking for an all-in-one platform that combines data enrichment with prospecting and sales engagement tools.

• Pros: Transparent, self-serve pricing plans with a clear credit-based system. Enrichment APIs include valuable signals beyond contact info, such as job postings and news.
• Cons: API rate limits and credit usage can be restrictive on lower-tier plans. Large-scale enrichment may require a custom enterprise plan.
• Website: https://www.apollo.io

“All of the vendors that I've worked with, all of the onboarding that I have had to deal with, I will say, hands down, Salesmotion was the easiest that I have had.”

Lyndsay Thomson

Head of Sales Operations, Cytel

Read case study →

5. People Data Labs (PDL)

People Data Labs (PDL) is a developer-first data provider built for engineering and data science teams who need granular control over their enrichment pipelines. It offers person, company, and IP enrichment through a flexible suite of APIs and bulk processing options. The platform’s core strength is its transparency, with clear, credit-based pricing and excellent documentation that allows technical teams to build and scale data-driven products quickly.

Unlike all-in-one platforms, PDL focuses purely on providing high-quality raw data. This makes it an ideal foundation for companies building their own proprietary systems, from recruiting platforms to investment models. For example, a fintech company could use PDL's APIs to enrich user profiles with employment data to build better risk models. Its self-serve model and simple Batch Enrich UI for non-technical users lower the barrier to entry for testing and implementation. PDL provides the raw ingredients to power sophisticated go-to-market strategies, distinguishing it from more rigid, bundled B2B sales intelligence tools.

Best for: Data and engineering teams building custom applications or data products that require reliable, API-first B2B data.

• Pros: Transparent, usage-based pricing with public plans. Strong documentation and an API playground for rapid developer onboarding.
• Cons: It's a pure-play data provider, so you'll need to build your own downstream tooling for CRM integration and sales outreach.
• Website: https://www.peopledatalabs.com

6. Lusha

Lusha is built for speed and simplicity, making it a favorite among sales development teams who need to source contact data quickly from LinkedIn or company websites. Its core value is a straightforward, credit-based model and a browser extension that lets reps enrich contacts on the fly, minimizing friction in their prospecting workflow. This low-barrier approach provides immediate access to direct dials and emails, helping teams build targeted lists without a complex setup.

While the browser extension is its most visible feature, Lusha also offers APIs for both single and bulk enrichment, allowing for more systematic data hygiene projects. For managers looking to equip their teams without a heavy initial investment, Lusha's free monthly credits offer a practical way to evaluate its data accuracy. It’s a great example of a tool designed for individual user productivity. A sales rep can visit a prospect's LinkedIn profile, click the Lusha extension, and instantly get a direct phone number to start a conversation.

Best for: Sales development teams and individual contributors who need fast, on-demand contact enrichment with minimal setup.

• Pros: Simple credit-based pricing with a free entry-level plan. The browser extension is intuitive and integrates directly into common SDR workflows.
• Cons: Data coverage and accuracy for international contacts and mobile numbers can be inconsistent. Accessing higher API limits often requires a custom enterprise plan.
• Website: https://www.lusha.com

7. Cognism

Cognism is a leading B2B data provider especially valued for its strong EMEA coverage and a strict, GDPR-compliant approach. Its standout feature is its phone-verified "Diamond Data," a premium dataset of mobile numbers that sales teams rely on for direct access to decision-makers. This focus on accuracy and compliance makes it a trusted tool for global sales organizations looking to expand in Europe without navigating legal risks.

Beyond contact details, Cognism provides valuable intent signals, such as job changes and company funding events, helping reps personalize their outreach. For instance, a sales team could build a list of VPs of Engineering in Germany whose companies just received Series B funding. Cognism integrates smoothly with major CRMs and sales engagement tools, ensuring that teams have fresh, relevant data directly in their workflows. This combination of high-quality mobile data and actionable signals enables more timely and effective sales conversations.

Best for: Sales teams requiring high-accuracy mobile numbers and strong, GDPR-compliant data for the EMEA market.

• Pros: Excellent mobile number accuracy with its Diamond Data feature. A strong focus on GDPR compliance, which is critical for European outreach.
• Cons: Pricing is quote-based and requires an annual contract. Advanced features like API access are typically reserved for higher-tier packages.
• Website: https://www.cognism.com

8. Dun & Bradstreet (D&B Direct)

Dun & Bradstreet is a foundational source for enterprise-grade firmographic data, especially for organizations that need authoritative master data management. Its D&B Direct API is designed for deep integration into ERP, CRM, and MDM systems to provide a single source of truth for company information. The platform's key differentiator is its proprietary D-U-N-S Number, a unique nine-digit identifier that links corporate family trees, revealing complex parent-child and headquarter-branch relationships.

This focus makes Dun & Bradstreet essential for use cases beyond sales prospecting, including supply chain management, compliance screening, and credit risk assessment. For finance and operations leaders, D&B provides the hierarchical and risk data needed to vet partners and understand corporate exposure. For example, a global manufacturer could use D&B to verify that a potential new supplier isn't a subsidiary of a sanctioned entity. While other data enrichment companies focus on contact details for sales, D&B excels at delivering the official, structured business identity information that powers core enterprise functions.

Best for: Enterprises in finance, manufacturing, and regulated industries needing authoritative firmographic, hierarchical, and risk data for master data management.

• Pros: Authoritative global company identifiers and hierarchical data. A broad attribute set that includes credit and risk signals.
• Cons: Enterprise pricing is quote-based and can be complex. Contact-level personal data is more limited compared to sales-intelligence vendors.
• Website: https://www.dnb.com/products/master-data/dnb-direct/.html

9. Data Axle

Data Axle offers a unique blend of business and consumer data, making it a valuable resource for companies with mixed B2B/B2C use cases or those focused on the U.S. SMB market. Its strength is providing extensive firmographic and location-based intelligence through developer-friendly APIs, which is ideal for territory planning and market segmentation. The platform’s self-serve model with transparent, volume-based pricing sets it apart from many enterprise-only data enrichment companies.

This accessibility allows developers and data teams to quickly integrate and test data streams without lengthy sales cycles. Imagine a franchise business using Data Axle’s API to identify all small businesses within a five-mile radius of a new store location to plan a targeted direct mail campaign. With over 400 business attributes available, teams can build highly specific audience segments or enrich internal databases with details like NAICS codes, employee counts, and annual sales volume.

Best for: Developers and marketing teams needing flexible API access to U.S. business and consumer data for SMB targeting and market analysis.

• Pros: Transparent, per-thousand pricing is easy to budget and trial. Strong coverage of U.S. SMBs and a broad set of firmographic attributes.
• Cons: Global and enterprise contact coverage is less comprehensive than sales-intelligence-focused vendors.
• Website: https://www.data-axle.com

10. Demandbase (including InsideView/Data Integrity)

Demandbase operates as an account-intelligence platform built for modern B2B go-to-market strategies, making it a powerful choice for teams focused on Account-Based Marketing (ABM). The platform merges firmographic and technographic data with crucial intent signals, allowing marketing and sales to identify and engage in-market accounts. Its acquisition of InsideView provides a strong foundation for contact and company data directly within CRMs and marketing automation platforms.

This tool is more than a data provider; it connects enrichment to action by powering website personalization and targeted advertising. A great example is their Forms Enrichment feature, which shortens lead capture forms while still collecting over 40 firmographic attributes, improving conversion rates without sacrificing data quality. For revenue leaders, Demandbase offers a unified solution to not only clean their database but also to activate that data across the entire buying journey, a key differentiator among data enrichment companies.

Best for: ABM-focused sales and marketing teams that need to combine data enrichment with account-based intent signals and personalization.

• Pros: Combines enrichment with ABM intent and website personalization capabilities. Includes the established InsideView data heritage for strong firmographic and contact data.
• Cons: Pricing is quote-based and typically involves platform and user fees. It's a comprehensive solution that may be too complex for teams just starting out.
• Website: https://www.demandbase.com

11. Crunchbase (Data Enrichment)

Crunchbase is a vital resource for go-to-market teams targeting the innovation economy—think venture capital, private equity, and high-growth technology companies. It specializes in providing detailed firmographic data enriched with private-market signals like funding rounds, investor information, and M&A activity. This allows sales and marketing teams to identify accounts based on growth indicators, such as a recent funding announcement, making outreach timely and highly relevant.

The platform's strength is its API and bulk data export capabilities, which let teams programmatically enrich their CRM records with its unique company intelligence. For example, a financial services firm could set up an automated workflow to get an alert every time a portfolio company of a specific VC firm hires a new CFO. Among data enrichment companies, Crunchbase is the clear leader for intelligence on private companies, startups, and the investors who back them, making it essential for anyone selling into that ecosystem.

Best for: Sales teams, VCs, and corporate development professionals targeting startups and high-growth private companies based on funding and growth signals.

• Pros: Exceptional coverage of funding, M&A, and investor signals for timely, event-driven outreach. Scalable API and bulk export workflows support automation.
• Cons: People and contact data coverage is limited compared to dedicated sales intelligence vendors. API access and higher export limits require enterprise-tier pricing.
• Website: https://about.crunchbase.com/data-enrichment/

12. RocketReach

RocketReach is a widely used B2B contact enrichment tool, often favored by sales teams looking to quickly find emails and phone numbers for specific prospects. Its primary strength is its accessibility and ease of use, particularly through its browser extension, which allows users to enrich contacts directly from social profiles or company websites on the fly. This makes it a practical tool for SDRs who need to fill contact data gaps without navigating complex platform interfaces.

The platform provides flexible plans for individuals and teams, making it a lower-cost entry point compared to enterprise-only solutions. While it functions as a primary data source for some, many organizations use it as a complementary tool to supplement their main data provider. For example, if your primary tool can't find an email for a specific director, a rep can quickly check RocketReach. It’s known for its straightforward person and company search, bulk lookup capabilities, and API options that support more integrated team workflows.

Best for: Sales teams and individuals needing a flexible, on-the-fly contact lookup tool to supplement their primary data sources.

• Pros: Lower entry cost with flexible individual and team plans. The browser extension is very convenient for real-time prospecting.
• Cons: API and bulk lookup features are generally limited to higher-tier plans. Data coverage and accuracy can be inconsistent across different industries and regions.
• Website: https://rocketreach.co

Top 12 Data Enrichment Companies — Comparison

How to Choose the Right Partner and Take Action

We’ve just walked through a dozen of the top data enrichment companies, and it’s clear they each bring something unique to the table. The sheer volume of options, from enterprise giants like Dun & Bradstreet to sales-native platforms like Apollo.io, highlights a critical point: there is no single "best" provider. The right choice depends entirely on your go-to-market strategy, your tech stack, and what you're trying to achieve.

Your decision shouldn't be about who has the biggest database, but about who provides the most relevant, accurate, and actionable data for your team. A developer-centric organization building a custom data pipeline will value the flexibility of an API-first provider like People Data Labs. On the other hand, a sales team that lives in HubSpot will find Clearbit’s native integration is the most efficient solution for their workflow.

Creating Your Evaluation Framework

To move from this list to a decision, you need a clear evaluation process. Don't get distracted by flashy features—focus on the core requirements that will directly impact your team's performance. Start by identifying your non-negotiables.

• Define Your "Must-Have" Signals: What data do you absolutely need? Is it technographics, firmographics like employee count, buying signals like funding announcements, or direct-dial phone numbers? Make a list.
• Assess Tech Stack Compatibility: Which tools must the provider integrate with seamlessly? Prioritize native CRM integrations (Salesforce, HubSpot) or tools that connect easily through platforms like Zapier.
• Consider Your Use Case: What's your primary goal? Outbound prospecting (needs high-volume, accurate contact data), lead scoring and routing (needs behavioral and firmographic signals), or account-based marketing (needs deep account intelligence)? Your main use case will narrow the field significantly.

Taking Action: From Shortlist to Pilot

Once you have this framework, create a shortlist of two to three vendors from this list that align with your needs. The next step is crucial: run a pilot program with your actual data. Don't rely on a vendor's sample data.

Provide each shortlisted company with a representative sample of your target accounts or leads. Then, measure the results objectively. Evaluate the match rate (how many of your records they could enrich), the accuracy of the data, and the fill rate for your most important fields. Most importantly, see how easily the enriched information flows into your team's daily process. The best data enrichment partner isn't just a data provider; it's a tool that makes your revenue team smarter, faster, and more relevant in every customer interaction.

Tired of static data that tells you what a company is but not what they’re doing? Salesmotion translates raw buying signals into actionable talking points and sales plays directly within your CRM. See how turning real-time intent into relevant outreach can help your team close more deals by visiting Salesmotion.