Sales Operations Roles and Responsibilities Explained
A clear guide to sales operations roles and responsibilities. Learn how key positions, data, and strategy come together to build a high-performing...
Curious what does ote mean on a job offer? Learn how on-target earnings work, pay mix, and how to estimate your potential income in sales and tech roles.
Ever see "OTE" on a job offer and wonder what it means for your bank account? Let's clear it up. On-Target Earnings (OTE) is your total potential income if you hit 100% of your performance goals.
It’s not your guaranteed salary. Think of it as your base pay plus the variable commission you can earn by meeting your targets.

OTE is your total compensation package, made up of two parts: a guaranteed base salary and performance-based variable pay.
This structure is common in sales because it directly links performance to pay. For example, a $100,000 OTE package might be a $60,000 base salary and $40,000 in commission for hitting sales quotas. This 60/40 split is standard, but the ratio can change depending on the role and company.
Understanding these two parts is key to decoding any sales compensation plan.
Here’s a simple breakdown of how a $100,000 OTE might be structured.
| Component | Description | Example (for a $100k OTE) |
|---|---|---|
| Base Salary | The guaranteed, fixed portion of your annual pay. | $60,000 |
| Variable Pay | The performance-based portion, earned by hitting 100% of your target. | $40,000 |
This table shows how the two parts combine to form your total On-Target Earnings.
The OTE figure on a job offer is the company's financial roadmap for a successful employee. It’s a clear signal of their performance expectations and the potential rewards.
Ultimately, OTE represents the earning potential the company believes is realistic for someone who performs well in the role. For a deeper dive into career topics, you can explore job-related insights on professional growth platforms.
The OTE formula is simple: Base Salary + Variable Pay = On-Target Earnings. But the real story is the relationship between the two parts, known as the pay mix.
This mix is written as a ratio, like 50/50, 60/40, or 70/30. The first number is the base salary percentage, and the second is the variable pay. This ratio signals a lot about the role, the sales cycle, and the company's culture.
The OTE split shows how much of your income is guaranteed versus "at-risk." Understanding this helps you decide if a role matches your risk tolerance and financial needs.
A mix with a larger base salary, like 70/30 or 80/20, usually signals a role with a longer, more complex sales process, such as enterprise sales. This structure offers more stability when a rep's influence is critical but not the only factor in closing a deal.
On the other hand, an aggressive 50/50 split is common for fast-paced, high-volume sales. This structure places a huge emphasis on performance. The risk is higher, but so is the potential reward for reps who consistently exceed their quota. It shows the company believes a salesperson has direct control over their success.
The pay mix is a window into a company's sales philosophy. A higher base suggests a focus on stability and process. A higher variable component points to a culture built on rewarding high performance.
Getting this structure right is a key part of a company’s sales strategy. To see how different models work in practice, check out these sales commission structure examples.
Here’s a quick breakdown of common pay mixes:
The OTE on an offer letter is a target, not a guarantee. Your actual earnings depend on your performance against your sales quota. Let's see how this works in different scenarios.
Imagine you’re offered a role with a $120,000 OTE, split into a $70,000 base salary and $50,000 in variable pay. If you hit exactly 100% of your quota, you earn the full $120,000.
But sales is rarely that predictable.
Let's say you hit 75% of your quota. Your $70,000 base salary is guaranteed. Your variable pay, however, is tied to performance.
Here’s the math:
You still earn a solid income, but the $12,500 gap is a powerful motivator. This is the essence of OTE: balancing the security of a base salary with an incentive to meet your goals.
Now, what happens when you hit 125% of your quota? This is where your earnings potential really opens up, thanks to uncapped commissions and accelerators.
Uncapped commission means there's no ceiling on what you can earn. Accelerators are multipliers that increase your commission rate for every dollar you earn after hitting 100% of your target.
Even without an accelerator, the math is exciting. Hitting 125% of your target would look like this:
You’ve not only hit your OTE but surpassed it by $12,500.
This table shows how performance impacts your total pay with the $120,000 OTE example.
| Performance Level | Quota Attainment | Base Salary Earned | Variable Pay Earned | Total Earnings |
|---|---|---|---|---|
| Underperforming | 75% | $70,000 | $37,500 | $107,500 |
| On-Target | 100% | $70,000 | $50,000 | $120,000 |
| Overperforming | 125% | $70,000 | $62,500 | $132,500 |
As the table shows, your base salary provides a stable foundation, while your performance against quota determines your final income.

A higher base (like a 70/30 split) offers more security, while a more aggressive 50/50 split signals higher risk but also greater potential reward. Understanding these structures is key to learning how to measure sales productivity and connect it to financial outcomes.
OTE packages are not one-size-fits-all. A plan for a Sales Development Representative (SDR) is very different from one for an Account Executive (AE), because their roles in the sales process are different.
SDRs focus on top-of-funnel activities like generating qualified leads and booking meetings. They don’t close deals, so their OTE is structured for stability.
SDRs typically have a safer pay mix with a higher base salary, such as 70/30 or 80/20. This structure provides a predictable income while motivating them to hit their activity and meeting targets. A higher base provides a solid financial foundation for a role focused on building a long-term pipeline.
Account Executives, however, are responsible for closing deals and generating revenue. Their direct impact on the bottom line is reflected in a more aggressive OTE structure.
AEs often see a 50/50 or 60/40 pay mix. While their base salary is still competitive, a large portion of their earning potential is tied to commission. This model incentivizes top performance, as their success in closing deals directly translates to a larger paycheck.
An OTE package tells a story about your role. A higher base indicates a focus on process and stability. A higher variable component means closed revenue is the primary measure of success.
Understanding how OTE changes by position is important. Specialized areas like high-ticket closing roles have unique compensation models, and it's useful to explore guides that detail sales operations roles and responsibilities.

The OTE figure on your job offer is just the headline. To understand what you can realistically earn, you need to ask the right questions. This shows you're a serious candidate and helps you spot potential red flags before you accept an offer.
An impressive OTE might be achievable or just a sales pitch. The only way to find out is to ask specific questions about how the compensation plan works.
Before you accept an offer, get clear answers to these critical questions. They will reveal the health of the sales team and the fairness of the compensation plan.
What percentage of the team is hitting quota? This is the most important question. If fewer than 60-70% of reps are hitting their targets, it’s a major red flag. It could mean quotas are unrealistic, the product is difficult to sell, or the team lacks support.
Are commissions capped or uncapped? An uncapped plan is a huge motivator. It means your earning potential is limitless, rewarding top performers who exceed their quota. A capped plan can limit your drive once you hit the ceiling.
How often does the compensation plan change? Constantly shifting quotas and commission structures create instability. You want a consistent plan that allows you to build momentum without worrying about changing goals.
What is the payout schedule for commissions? This is a practical but crucial detail. Are you paid the month after a deal closes, or do you have to wait until the customer pays? Knowing the timing is essential for managing your personal finances.
A high OTE on paper means nothing if historical data shows that targets are consistently out of reach. The team's past success rate is the best indicator of your own earning potential.
Asking these questions helps you build a complete picture of what you can expect to earn and provides insight into the company’s sales culture. Sales leaders also need this clarity, which is why they work to improve forecast accuracy to set challenging yet achievable targets.
Here are answers to a few more common questions about OTE.
No. This is the most important distinction.
Your base salary is the only guaranteed part of your pay. OTE is a projection of what you could earn by hitting 100% of your targets. Your base is what you get for doing the job; the variable portion is what you earn for achieving your goals.
If you miss your quota, your total pay will be less than your OTE.
Your OTE is your earning potential, not a promise. The only guaranteed money is your base salary.
Great compensation plans reward top performers. Many companies do this in two key ways.
First, uncapped commissions mean there is no ceiling on your earnings. The more you sell beyond your target, the more you make.
Second, accelerators are multipliers that increase your commission rate once you hit your quota. For example, your commission rate might jump from 10% to 15% for every deal closed after you reach 100% of your goal. This is how top reps earn significant incomes.
While the OTE model is standard for most revenue-generating roles, other structures exist.
However, for the vast majority of AEs and SDRs, the OTE structure provides the right balance of income stability and performance motivation.
Ready to stop guessing and start selling with precision? Salesmotion is an AI-powered account intelligence platform that delivers real-time, actionable insights on your target accounts. Our platform automates the tedious research, freeing up your team to focus on building pipeline and closing deals. Find out how companies like FranklinCovey are saving over 8 hours per rep each week.
Discover how to turn signals into sales at https://salesmotion.io.
A clear guide to sales operations roles and responsibilities. Learn how key positions, data, and strategy come together to build a high-performing...
Discover 10 actionable sales operations best practices to boost efficiency, improve data hygiene, and drive revenue. Your guide to modern sales ops.
Discover how a sales enablement platform empowers your team with the right content, training, and insights to close more deals and drive revenue.