Industry Solutions
Most organizations rate their leadership development programs as ineffective, and L&D leaders often face resistance when seeking budget approval. Your champion has to fight for their own budget before they can fight for yours. Salesmotion surfaces org restructuring signals, skills gap initiatives, and workforce investment data so your team reaches L&D buyers when they have both the need and the authority to act. Guild Education saves 6+ hours per seller per week.
Selling learning and development solutions, whether you are Coursera for Business, Udemy Business, LinkedIn Learning, Skillsoft, or Degreed, requires understanding the shifting priorities of CLOs, CHROs, and talent development leaders. These buyers are under pressure to demonstrate measurable impact on workforce capability, retention, and business outcomes. Vendors who approach them without understanding their specific upskilling challenges, technology stack, and strategic priorities get filtered out immediately. Deep account research is the price of entry.
The L&D landscape is in the midst of a fundamental transformation. Skills-based organizations are becoming mainstream, replacing job-title-based workforce planning with skills taxonomy frameworks. AI-powered adaptive learning platforms are challenging traditional LMS approaches. Workforce transformation driven by automation anxiety is pushing corporate upskilling budgets higher year over year. These macro shifts are creating massive buying opportunities for L&D vendors who can align their solutions to specific enterprise needs.
L&D sales also requires understanding the multi-stakeholder buying process. CLOs own the learning strategy, CHROs control the budget, and business unit leaders validate the impact. When a company announces a major upskilling initiative, a tuition assistance expansion, or an LMS migration, it signals demand across the L&D vendor ecosystem. Tracking these buying signals manually across hundreds of enterprises is impractical without purpose-built intelligence.
CLO & CHRO Appointments
New Chief Learning Officer, Chief Human Resources Officer, and VP of Talent Development appointments that signal strategic direction changes and new vendor evaluation cycles
Upskilling Program Announcements
Major workforce upskilling initiatives, digital skills programs, and AI literacy training launches that signal L&D investment expansion
LMS Migration & Platform Changes
Learning management system transitions, platform RFPs, and technology stack changes that create vendor evaluation and replacement opportunities
Tuition Assistance & Education Benefits
Tuition reimbursement expansions, education benefit program launches, and workforce education partnerships that indicate L&D budget growth
Organizational Restructuring Signals
Layoffs followed by reskilling announcements, department reorganizations, and workforce transformation initiatives that drive L&D investments
Skills-Based Organization Initiatives
Skills taxonomy adoptions, competency framework rollouts, and internal mobility platform launches that signal strategic workforce development investment
CLO appointments, upskilling programs, and LMS migration signals, built for learning & development sellers.
Stakeholder mappingMap CLOs, talent leaders, and HR stakeholders with personality insights and role context
Signal monitoringMonitor upskilling announcements, LMS migrations, and workforce transformation signals
SWOT analysisAI-generated SWOT analysis helps reps align L&D solutions to each company's workforce strategy
Guild Education's AEs were spending significant time researching enterprise accounts to understand each company's workforce development strategy, education benefits, and talent priorities. Manual research limited the number of accounts each rep could cover and slowed down outreach velocity.
Salesmotion now saves Guild's team 30 minutes per account and 6+ hours per AE per week on research. The platform provides comprehensive intelligence on enterprise workforce strategies, education benefits, and talent development priorities, enabling Guild to engage Fortune 500 accounts with deeply relevant outreach supporting $20M+ deal sizes.
“It's not even just about saving time — it's about uncovering things we otherwise might not research. Salesmotion helps us connect Guild to what's already publicly important to the company.”
Derek Rosen
Director, Strategic Accounts, Guild Education
Guild Education results
saved per account
saved per AE per week
deal sizes supported
Everything your reps need to research accounts, spot buying signals, and craft relevant outreach.
Monitor Chief Learning Officer, CHRO, and VP of Talent Development appointments across target enterprises. Leadership changes signal strategic shifts and new vendor evaluation cycles, the ideal time to engage L&D decision-makers.
Track when enterprises announce major upskilling initiatives, digital skills programs, and workforce transformation projects. These signals indicate growing L&D budgets and demand for learning platforms and content.
Detect LMS migration signals, platform RFPs, and technology stack changes at target companies. Know when enterprises are evaluating new learning platforms and position your solution at the right moment in their buying journey.
Monitor tuition assistance expansions, education benefit program launches, and workforce education partnerships. These signals indicate strategic investment in employee development and growing L&D budgets.
Generate messaging that references specific upskilling priorities, workforce challenges, and talent development strategies at each target account. Demonstrate understanding of each company's unique L&D landscape.
Access comprehensive intelligence on each account's workforce strategy, skills gaps, automation exposure, reskilling needs, and talent retention challenges. See our guide to the best sales intelligence platforms for L&D teams.
“This is my singular place that very simply summarizes a company's top initiatives, strategies and connects them to my solution. Something I would spend hours researching manually, now it's automated.”
Derek Rosen
Director, Strategic Accounts, Guild Education
“There's been a big focus on hyper personalization and relevance in our outbounding efforts. Salesmotion has been a key partner in hitting our significantly increased meeting targets. What stands out is how simple it is. Reps can log in and get valuable account insights within 30 seconds to a minute.”
Joe DeFrance
VP of Sales, Incredible Health
“We have very limited bandwidth, but Salesmotion was up and running in days. The template made it easy to load our accounts and embedding it in Salesforce was simple. It was one of the easiest rollouts we've done.”
Andrew Giordano
VP of Global Commercial Operations, Analytic Partners
See how Salesmotion stacks up against manual research and generic CRM data for your industry.
| Feature | Manual Research | Generic CRM Data | Salesmotion |
|---|---|---|---|
| L&D-specific intelligence | Tracking press releases, job postings, and industry publications manually | Basic HR data with no learning and development context | Deep enterprise profiles including L&D strategy, platform stack, upskilling initiatives, and education benefits |
| Leadership change tracking | Monitoring LinkedIn and press releases for CLO/CHRO moves | Basic job change alerts with no L&D context | Automated alerts for CLO, CHRO, and VP Talent Development appointments with contextual talking points |
| Account research time | 2-3 hours per enterprise across HR publications and company announcements | Surface-level data that L&D buyers find irrelevant | Complete enterprise L&D intelligence in minutes, saving 30 minutes per account |
| Upskilling signal visibility | Manually checking company announcements and press releases | No coverage of workforce development initiatives | Automated monitoring of upskilling programs, skills initiatives, and education benefit expansions |
| Platform migration awareness | Ad-hoc monitoring of LMS RFPs and technology changes | No visibility into learning platform decisions | Proactive alerts for LMS migrations, platform evaluations, and technology stack changes |
Common questions about Salesmotion for Learning & Development
L&D buyers, CLOs, CHROs, and talent leaders, expect vendors to understand their specific workforce challenges and strategic priorities. Salesmotion provides comprehensive account intelligence including upskilling initiatives, education benefits, leadership changes, and platform decisions, enabling L&D vendors to engage with genuine understanding.
Yes. Salesmotion monitors enterprise announcements about upskilling programs, digital skills initiatives, tuition assistance expansions, and workforce transformation projects. When a Fortune 500 company launches a major reskilling initiative, your team is alerted with contextual talking points.
Salesmotion detects signals that indicate LMS evaluation and migration, technology vendor changes, platform RFPs, and strategic learning technology investments. These signals help L&D vendors time their outreach to the moment enterprises are actively evaluating platforms.
Guild Education, which sells workforce education solutions to Fortune 500 enterprises, saves 30 minutes per account and 6+ hours per AE per week using Salesmotion. Their team engages enterprises with deeply relevant intelligence supporting $20M+ deal sizes.
L&D solutions (learning platforms, content libraries, upskilling programs) focus on broad workforce capability development. Management training focuses specifically on leadership development, executive coaching, and succession planning. Salesmotion provides intelligence tailored to each segment's unique buying dynamics.
Have a question we didn't cover? Talk to our team
Book a personalized demo and see how real-time signals and AI research help learning & development teams close more deals.
Account intelligence, live signals, and AI-driven outreach — so your team spends less time researching and more time closing.
