What Company Information does
Company Information is where you describe your own business — what you sell, who you sell to, and the value you deliver. This is the context Salesmotion's AI uses to make everything it writes about you sound like you: account summaries, messaging, discovery questions, and the Value Pyramid all draw on it.
If titles, topics, and technologies tune what Salesmotion looks for, Company Information tunes how it talks about your solution. It's the single biggest lever on the quality of AI-generated output — and it's the field most teams skip.
You'll find it under Settings → Setup, in the Company Information section.
The fields
Rather than one free-text "value proposition" box, Company Information is split into focused fields so the AI has clean, labelled context to draw on. Fill in as many as you can:
| Field | What to write |
|---|---|
| Company website URL | Your website, so the AI can ground itself in your public presence. |
| Company Overview | Your company name and a plain-language description of what you do. |
| Product Features and Capabilities | The products, features, and capabilities you offer. |
| Problems, Pains and Challenges | The pains and challenges your solution addresses. |
| Outcomes and Benefits Delivered | The concrete outcomes and value customers get. |
| Competitors and Differentiation | Who you compete with and how you're different. |
| Case Studies and Customer Testimonials | Named proof points and results you can reference. |
| Industry Terminology and Language | The vocabulary of your market, so AI output uses the right words. |
How to write it well
The AI is only as specific as you are. A few rules:
- Be concrete, not aspirational. "We cut sales research time by 80%" beats "we empower revenue teams." Numbers and named outcomes give the AI something real to work with.
- Write for your buyer, not your board. Describe pains and outcomes in the language your customers actually use — that's what the Industry Terminology field is for.
- Add real proof. Filling in Case Studies and Customer Testimonials with named customers and results lets AI-generated messaging cite credible proof instead of generic claims.
- Name your competitors. The Competitors and Differentiation field helps the AI position you correctly when an account is evaluating alternatives.
Example — Company Overview:
"Salesmotion provides account-intelligence AI agents for B2B sales teams. We monitor 1,000+ public sources for buying signals — funding, leadership changes, hiring, earnings — so reps spend less time researching and more time selling."
Editing Company Information
- Go to Settings → Setup.
- Open the Company Information section.
- Fill in each field. Longer, specific answers produce better output than short, generic ones.
- Save.
What Company Information drives
- Account summaries — Smart Summaries frame each account in terms of your solution.
- Messaging & outreach — The Prospector and Magic connect your value to each account's specific situation.
- The Value Pyramid — The Value Pyramid maps your capabilities to each account's goals and challenges. Without Company Information, value paths stay generic.
- Signal relevance — Signals that align with what you sell are weighted more heavily.
When do changes take effect?
Company Information is used on the next AI-generation cycle. To see refreshed summaries, messaging, or Value Pyramids on a specific account sooner, open it and click Refresh (circular-arrow icon) in the toolbar.
Frequently asked questions
Do I have to fill in every field?
No, but the more you complete, the better and more specific the AI output. Company Overview, Product Features, and Problems/Pains are the highest-impact fields to start with.
Is this shared across my team?
Yes. Company Information is a workspace-wide setting, so every user's AI-generated content reflects the same, consistent description of your business. Only admins can edit it.
I used to have a single "value proposition" field. Where did it go?
Company Information replaces the old single value-proposition box with structured fields. It captures the same intent — your product and the value it delivers — but in a form the AI can use more precisely. If you had a value proposition written, split it across Company Overview, Product Features, and Outcomes.
Why does the AI-generated messaging sound generic?
Almost always because Company Information is thin. Add specific features, real outcomes with numbers, and named proof points, then refresh an account to see the difference.