Think of it as your own research analyst
The simplest way to understand what Salesmotion does: imagine you hired a dedicated research analyst for every single account in your territory. That analyst researches each company every day, gives you a concise report, flags the things that matter (signals), and suggests ideas on how to sell into that account. That's what Salesmotion does — automatically, across all your accounts, 24/7.
What Salesmotion collects
Salesmotion monitors 1,000+ public data sources continuously, scanning for signals about your tracked accounts. All data comes from publicly available sources — no private databases and no scraped social media profiles.
Here's what Salesmotion collects:
| Data type | Sources | Examples |
|---|---|---|
| News & press releases | News wires, media outlets, company newsrooms | Product launches, partnerships, media coverage, analyst mentions |
| Earnings calls & transcripts | Public filings, investor relations pages | Quarterly earnings, annual reports, CEO/CFO commentary |
| SEC filings & regulatory documents | SEC EDGAR, regulatory databases | 10-K, 10-Q, 8-K filings, proxy statements |
| Job postings | Public job boards, company career pages | Hiring for specific roles, team expansion, new initiatives |
| Podcasts | Podcast directories and RSS feeds | Executive interviews, company features, industry discussions |
| Documents & reports | Company websites, industry publications | Whitepapers, research reports, downloadable PDFs and slide decks |
| Leadership changes | News, press releases, LinkedIn public profiles | Executive appointments, departures, reorganisations |
| Funding & M&A | News wires, regulatory filings | Investment rounds, acquisitions, mergers, divestitures |
| Technology stack | Public web data, technology directories | Tools and platforms the company uses or has recently adopted |
| Clinical trials | Public clinical trial registries | Trial initiations, results, regulatory submissions (relevant for life sciences) |
Full source data — not just AI summaries
An important distinction: Salesmotion doesn't just give you AI-generated summaries. You get access to the full source data — complete job ads, full earnings call transcripts, entire SEC filings, full news articles, and more. The AI layer sits on top to help you navigate and prioritise, but you can always drill down to the original, unabridged source material.
This means when you reference an earnings quote, a specific job ad, or a regulatory filing in a meeting, you're working from the actual document — not a paraphrased summary.
Custom sources (Enterprise)
Enterprise customers can request custom data sources tailored to their industry or market. If there's a niche publication, regulatory database, or industry-specific resource that matters to your team, we can add it to your monitoring scope. Contact your account manager to discuss custom source configuration.
Paywalled and restricted content
Salesmotion focuses on publicly available sources. However, even content that isn't behind a paywall can be incredibly valuable. Many companies publish press releases, earnings reports, job ads, and strategic documents freely — and these often contain the strongest buying signals.
For content that sits partially behind paywalls, Salesmotion can often access the publicly available portion (headlines, summaries, metadata). This alone is frequently a strong indicator of activity at the account — enough to inform your outreach without needing the full paywalled article.
What Salesmotion does NOT collect
It's equally important to understand what Salesmotion doesn't monitor:
- Personal LinkedIn posts — Salesmotion does not scrape individual LinkedIn posts, comments, or engagement activity. LinkedIn's terms of service prohibit scraping, and Salesmotion respects that boundary.
- Social media posts from individuals — Tweets, Facebook posts, and other personal social media are not collected.
- Internal company communications — Emails, Slack messages, CRM notes, and other private data are never accessed.
- Intent data from other platforms — Salesmotion does not use LinkedIn Sales Navigator intent data, Bombora, or G2 signals. These measure different things (buyer engagement on those specific platforms) and complement Salesmotion's public signal data.
Bottom line: If the information is publicly available on the open web, Salesmotion can likely find it. If it's behind a login or terms-of-service restriction, it won't be collected.
Data freshness
Salesmotion scans continuously — 24/7, not on a daily batch schedule. That said, different data types have different lag times depending on when sources publish:
| Data type | Typical freshness |
|---|---|
| News & press releases | Same day — articles are typically detected within hours of publication |
| Job postings | Refreshed daily — new postings appear within 24 hours |
| Earnings transcripts | 1–3 days after the earnings call — transcripts need to be published and processed |
| SEC filings | 1–2 days after filing — depends on when EDGAR indexes the document |
| Slide decks & downloadable content | 2–5 days — these often appear on company websites after events or earnings calls |
| Podcasts | 1–3 days after publication — depends on RSS feed indexing |
| Leadership changes | Same day to 2 days — depends on news coverage and public announcement timing |
Refreshing an individual account
Every account page has a Refresh button (circular arrow) in the toolbar. Clicking it triggers an immediate re-scan for that account, pulling the latest available data. This is useful when you know something has happened (e.g. an earnings call yesterday) and want to see the latest intelligence before a meeting.
Geographic coverage
Salesmotion provides global coverage, but the depth of available intelligence varies by region:
- United States — Richest coverage. SEC filings, earnings transcripts, extensive news coverage, and structured data sources make US-headquartered companies the most data-rich.
- United Kingdom & Europe — Strong coverage through news, press releases, job postings, and regulatory filings. Companies listed on major European exchanges have earnings coverage comparable to US companies.
- DACH region (Germany, Austria, Switzerland) — Good coverage, particularly for larger companies with English-language press releases and international presence.
- Asia-Pacific — Coverage works wherever public signals exist in English. Japanese, Chinese, and Korean companies with English-language investor relations pages are well-covered. Smaller companies with limited English presence may have thinner coverage.
Non-English sources
Salesmotion can discover and process sources in languages other than English. When a relevant signal is found in a German, French, Japanese, or other non-English source, it's automatically summarised in English for your team. This means you get intelligence from local-language news outlets, regulatory filings, and industry publications that your competitors may be missing entirely.
The key factor is public presence online — not just English-language sources. Large multinational companies will always have more signals than small, privately held companies in any region, but local-language sources significantly expand coverage for international accounts.
Source verification
Every insight in Salesmotion includes a link to its original source. This is a core design principle — we never ask you to trust an AI summary without being able to verify it.
How to verify a source
- Click the source link on any signal to open the original article, filing, or document.
- In the signal detail drawer, look for the source badge showing where the data came from.
- For AI-generated summaries (in the Summary tab, SWOT, and Value Pyramid), numbered citation badges link directly to the underlying signals.
AI summaries vs. source data
Salesmotion's AI-generated content (summaries, insights, talking points) synthesises information across multiple sources. The AI may combine signals from three different news articles and an earnings transcript into a single insight.
If you need to pinpoint where a specific claim came from:
- Check the citation badges (numbered references) in the Summary, SWOT, and Value Pyramid — they link to the specific signals used.
- Use Search to find the original mention. Type the keyword or phrase and filter by signal type to locate the exact source.
- Within long documents (earnings transcripts, 10-K filings), use your browser's Ctrl/Cmd + F to find specific mentions. Salesmotion's Search also highlights keywords in blue within signal detail views.
Tips for working with Salesmotion's data
- Combine Salesmotion with other data sources. Salesmotion excels at public signal intelligence. Pair it with your CRM data, Sales Navigator intent signals, and personal knowledge for a complete picture. A high Sales Navigator intent score with a low Salesmotion score means there's buyer engagement on LinkedIn but limited recent public company activity — both data points are useful.
- Check data freshness before referencing specific events. If an earnings call happened yesterday, the transcript may not be fully processed yet. Use the Refresh button to pull the latest data.
- Verify before you cite. Always click through to the source link before referencing a specific data point in a meeting or email. AI summaries are reliable, but verifying the source ensures accuracy and gives you full context.
- Understand why an account might have limited data. Smaller, privately held companies will naturally have fewer public signals. A low Salesmotion Score doesn't mean the account is unimportant — it means there's less publicly available intelligence. Use other sources to fill the gap.
- Use geographic context. If you're targeting European or APAC companies, expect the richest intelligence from companies with strong English-language public presence. Multinational corporations with US listings will typically have the deepest coverage regardless of headquarters location.
Frequently asked questions
Does Salesmotion collect LinkedIn data?
Salesmotion does not scrape personal LinkedIn posts or engagement data. It does use publicly available information about company leadership (names, titles, career history) where this is published on company websites, news articles, and press releases. For LinkedIn-specific buyer intent data, use LinkedIn Sales Navigator — it measures something different and complements Salesmotion well.
How is Salesmotion different from Sales Navigator?
Sales Navigator measures LinkedIn engagement signals — profile views, content interactions, and InMail activity. Salesmotion monitors public web data — news, earnings, filings, job postings, and more. They measure different things. A high Sales Navigator intent score with a low Salesmotion score means there's buyer activity on LinkedIn but limited recent public company signals. Both are valuable inputs for prioritisation.
Can I request data for a source that isn't currently covered?
If you have a specific data source you'd like Salesmotion to monitor (e.g. an industry-specific publication or regulatory database), contact your account manager. We regularly add new sources based on customer feedback.
Why does an account have no data?
If an account shows limited or no intelligence, it's usually because the company has a small public footprint. A good rule of thumb: if a sales rep could find information about the company by searching online, Salesmotion can find it too — but across all your accounts, automatically, 24/7.
Accounts with limited data are typically:
- Very small companies with virtually no online presence (no website, no press, no job postings)
- Companies that operate entirely offline with minimal digital footprint
What does work well, even for smaller companies:
- Startups with an online presence — Even small startups that publish blog posts, hire on LinkedIn, attend podcasts, or issue press releases generate enough signals for Salesmotion to surface useful intelligence.
- Companies in any language — Language is not a barrier. Salesmotion finds and translates non-English sources automatically.
- Private companies — Many private companies have rich public footprints through job postings, news coverage, and industry events, even without financial filings.
The account will accumulate intelligence over time as new public signals appear. Salesmotion continuously monitors, so even accounts that start with limited data will build up a profile as the company generates public activity.
Is the data compliant with privacy regulations?
Yes. Salesmotion only collects publicly available information. No personal data is scraped from social media, and no private communications are accessed. All data collection complies with applicable data protection regulations.